E-commerce in the automotive industry is virtually non-existent. It is perhaps the last large-scale industry to truly embrace a completely online shopping and buying experience. But things are rapidly changing, with the likes of retailers such as Vroom and entrants like Amazon to the automotive research space. In this discussion, Mr. Chesrown will share Vroom’s path to developing the first automotive transactional e-commerce platform, lessons learned about forcing users through a linear buying process during a complicated transaction, and how experimentation at scale allowed Vroom to adapt to individual customer needs and touch points.