Setbacks happen often when launching new experiences. While embracing failure is a popular concept in tech culture today, the reality is that it can be difficult for teams to recover. Every team has to make difficult business or design decisions along the way, and sometimes they don’t get the results they had hoped for or take a wrong turn with their approach that leads to setbacks in timeline or budget. 

But it’s not the setbacks that define a team’s success, it’s how they recover from them that helps them keep learning and launching great experiences. 

The stories in this talk illustrate how lean experience design tools can help teams rebuild confidence after setbacks and how to quickly make meaningful and concrete steps towards the traction they want to see in the market.