Dana Cho is a Partner at IDEO in Palo Alto, California. She is responsible for helping designers, clients and organizations create memorable and scalable brand experiences. Her focus areas include Healthcare, Hospitality, and Retail. Since joining IDEO in 2001, Dana has co-founded the Smart Space practice, a business within IDEO focused on applying the human-centered innovation process to physical, experiential brand experiences at scale, real estate development, and urban design. Dana pioneered IDEO’s work in retail and hospitality, and has led multiple, large-scale projects with clients such as Nike, Mayo Clinic, Virgin Australia, and The Ritz-Carlton. For the Ritz-Carlton, Dana created a new service program called “Scenography” that mobilized a new approach to service design and delivery in hotels worldwide.
Dana has taught and lectured at California College of Arts and has served as a frequent visiting lecturer at the Stanford Graduate School of Business. She has also spoken at various conferences including PSFK, ULI, and GlobalShop. Dana holds a Master of Architecture degree from Harvard University’s Graduate School of design where her thesis work was carried out under Rem Koolhaas. She received her Bachelor of Science in Architectural Design from the Massachusetts Institute of Technology. Prior to joining IDEO, Dana has worked at architectural firms such as Gwathmey Siegel, Morphosis and Skidmore Owings and Merrill.