Gordon hui sx16

As VP of Strategy and Head of Smart Design’s Financial Services practice, Gordon collaborates with growth-minded leaders to create meaningful new experiences by integrating human-centered design, startup, and sprint-based techniques. A recognized thought leader on the intersection of design and business, his perspectives and frameworks have been highlighted in Harvard Business Review, Fast Company, TEDx, and American Banker. Prior to joining Smart Design, Gordon served as AVP of Innovation at The Hartford where he guided the development of new services related to sensors and telematics. Gordon holds an MBA from The Wharton School of Business at the University of Pennsylvania and is a previous IDSA Gold Award recipient for Design Strategy.

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